METCO Wins Global Avaya Awards

23 November 2014


METCO, a leading ICT provider in the MEA region, has today announced winning two prestigious awards from Avaya Inc., a leading provider of solutions that enable customer and team engagement across multiple channels and devices. The awards, presented to the company in Dubai earlier this week, represent its success in 2014 in delivering outstanding communications consultancy and services to leading public and private sector businesses, and driving the market to adopt innovative customer and team engagement capabilities that underpin the growth of many small, medium and large businesses in the region.

Bassem A. Jalil, Metco’s Chief Executive Officer, commented saying:” 2014 was a great year for our business where we achieved an overall solid 18% year on year growth, and expanded both our team and footprint into new markets. We have also transformed our go to market approach to deliver value-based, end-to-end communications solutions, in comparison to the traditional price-based and fragmented services model.” He continued: ”With most key customers in the banking, telecom, construction and hospitality sectors, our differentiation and key to our success today lies in our ability to engage in business discussion, identify communication solutions that drive business growth and overcome challenges, and measure outcomes and continue the engagement cycle; this is a value-based services model that helped us deliver growth and most importantly, gain trust and business continuity of  an amazing client base in the country”

Metco grabbed the Avaya Partner of the Year for Best Customer Experience and Best Professional Services across Avaya’s India, China, Russia, Middle East and African markets. The award ceremony was held at the annual Avaya Customers and Partners Connect 2015 conference in Dubai earlier this week. 

Avaya awarded its business partners for their exceptional results, loyalty and for driving the transformation of the industry towards a value-based model where achievements are measured by the ability of the Avaya partners to exceed customer expectations. 18 business partners from across the Avaya global growth markets were recognized, indicating a bright future for its global growth markets-led global footprint and paving the way for a services-and-customer-value-led business model from the vendor in 2015.

Danny Drew, Country Manager, Avaya Kuwait, said: ”Avaya has achieved a double digit growth across the Middle East, Africa, China, Russia and India markets in 2014 and almost 90% of our business is driven by our business partners. The winners are those who adopted the value-based services and were able to exceed the expectations of their customers.” He continued:” We are extremely proud of the achievements of Metco, the power of consultancy and project management that its team delivered in 2014, and we look forward to engaging with our business partner and our clients in the country to continue building adding value to their business and all their stakeholders.”